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Thursday, May 8, 2008

Birds

Bob Rosner and Sherrie Campbell of Payscale.com wrote an article called Recession-Time Do and Don'ts. The article says that during hard economic times we act like either a chicken, an ostrich, a buzzard or an eagle.

The chicken is the pessimist. He runs around as if it’s doomsday screaming “the sky is falling”. The ostrich protects himself from what is going on by keeping his head in the sand. The buzzard circles, just waiting to capitalize on the circumstances. Finally, Rosner and Campbell say that “eagles know the storm is coming before other birds and they use the storm's winds to rise above the trouble.” While others merely weather a recession, the eagle rises above it.

I am sure we would all like to say that we are eagles. However, I believe that to successfully survive, we really need to be a combination of all four.

We should warn our friends, like the chicken; take cover like the ostrich; and, be resourceful (or perhaps a bit entrepreneurial) like the buzzard. Lastly, we should gracefully ride out the storm like the eagle – finding comfort in knowing that no storm lasts forever.

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